Marketing Your Computer Repair Business

Like any business, you can't run a successful computer repair business without any customers. So just how do we go about that? Well there are a number of ways to Market any business, each method success can vary depending on your industry and location. We can break our marketing efforts down into two categories, online and offline.

Online marketing includes creating a website to develop an online presence and promoting the business using social networking sites. Offline marketing consists of printed promotional material and use the most powerful method of all - word of mouth.

Creating a website that delivers results

There is no point in having a website if it isn't getting any enquiries and potential customers either a) can't find the site or b) can't use the site. Therefore to create a successful website we must create a site that is user-friendly, and can be found by potential customers through search engines.

Most PC repair businesses have two target markets - home users and business customers and a PC repair website should be broken down into two clear sections accordingly. It is important to have a clean and uncluttered homepage which quickly tells the user exactly what you can offer them. Remember, users decide if they ate going to continue browsing a site within the first few seconds so be sure to make a good first impression.

It is important to have easy-to-find contact information on each page to allow the user to get in touch if they would like to speak to you about your services. Be sure to include your address, telephone number and email address. Too add to this, embed stylish contact forms on each page next to your service details to allow the user to quickly submit an enquiry relating to the service they are interested in. Your contact form should have fields for their name, number, email screws and a message.

Be sociable

Just about everyone who uses the Internet uses some sort of social media which makes them one of the most powerful marketing platforms available to your PC repair business. Most popular platforms are easily Facebook and twitter and businesses use both with significant success. Use Facebook to create a page for your business. Complete the page with details of all of your services and of course your contact information.

You should also signup to twitter, creating a username relevant to your business and try to include keywords in your username too. You can link your twitter account to your Facebook page so that any tweets you post on Twitter will automatically be posted onto your Facebook page. You can also embed your Twitter feed onto your website, as well as a badge for your Facebook page to allow website visitors to interact with your social profiles.

Print and Distribute Flyers

Online marketing has become the focus for most businesses nowadays, but that is not to say that tangible marketing efforts should not be neglected. Flyers are a great way together your message out there - especially small but eye-catching flyers such as a5 or a6 flyers. It may be suitable to have 2000-5000 flyers printed with home users in mind, then a smaller number done of a flyer aimed at business customers.

Consider the most likely place your target Market will reside. If you operate in the city centre you may want to consider distributing flyers into apartment complex where are usually home to young professionals who are likely to be good potential customers.

Network to Build Your Contacts

Networking events are a great way to meet potential business customers and meet potential affiliates who may be able to recommend you to potential customers or put you in touch with other people who may be able to help you. You will need to get yourself some business cards printed, be sure to take plenty with you. Be sure to include all of your contact information and you may wish to include a list of services on the back of your card.
To see a demonstration of some items discussed with regards to your website check out my business, L1 Computers, providing Liverpool PC repairs and Liverpool laptop repairs as well as providing IT support to local Liverpool businesses.